How old are you?
45 - 54 30.1%
55 - 64 22.6%
35 - 44 18.1%
over 65 15.4%
25 - 34 9.9%
20 - 24 2.2%
Under 19 1.7%
Are you male or female?
Male 54%
Female 46%
What is your ethnic origin?
Scottish 81%
Other Western European 8%
Other (Most other respondents reported having European
connections)
In which country do you live?
USA 62%
Canada 17%
Australia 8%
New Zealand 6%
Scotland 4%
English 2.5%
Other 0.5%
Which major city do you live in, or nearest
to?
(We only asked this question to see if there was any particular
density areas and we only list cities where 10 or more responded. These
are actual numbers but as the total response was 1072 you can roughly
translate these numbers into percentages. e.g. Toronto 46 = 4.6%)
Toronto 46
Vancouver 26
Seattle 24
Boston 23
Dallas 22
Los Angeles 22
Atlanta 20
Brisbane 20
New York 19
San Francisco 18
Chicago 17
Melbourne 17
Philadelphia 16
Washington, D.C. 15
Ottawa 14
Portland 13
Detroit 12
Glasgow 12
Halifax 12
Phoenix 12
Aukland 11
Edinburgh 11
Orlando 11
Sydney 11
Christchurch 10
Houston 10
Little Rock 10
Oklahoma City 10
Perth 10
Pittsburgh 10
Sacramento 10
What is the name of your state or region
where you live?
(We only asked this question to see
if there was any particular density areas and we only list states or
regions where 10 or more responded. These are actual
numbers but as the total response was 1072 you can roughly translate
these numbers into percentages. e.g. Ontario 84 = 8.4%)
Ontario 84
California 56
Texas 52
Florida 37
British Columbia 33
Washington 27
Michigan 26
Pennsylvania 26
New York 24
Massachusetts 23
Queensland 23
Ohio 22
Victoria 19
Virginia 19
Illinois 18
Georgia 17
Oklahoma 16
Alberta 15
Tennessee 15
Arizona 14
Missouri 13
North Carolina 13
Oregon 12
Maine 11
New South Wales 11
Nova Scotia 11
Arkansas 10
Colorado 10
South Carolina 10
Do you plan to come to Scotland for a
holiday?
Yes 55%
Perhaps 39%
No 6%
Would you like us to provide the means of
booking a holiday to Scotland on the site?
Yes 57%
No 43%
Do you purchase goods online?
Yes 72%
No 28%
Roughly how often have you visited
Electric Scotland during the last 30 days?
2 times 37%
3-5 times 33%
First time here 12%
6 - 10 times 8%
11 - 25 times 5%
More than 25 times 5%
How did you first hear about Electric
Scotland?
Link from another web page 48%
Search engine 35%
Word of mouth 11%
Other 6%
If you heard about Electric Scotland via
a Search Engine, which one was it?
Yahoo/Google 38%
Other 29%
AltaVista 14%
Lycos 6%
Excite 6%
AolNetfinder 5%
HotBot 1%
Webcrawler 1%
Have you used the Electric Scotland Web
Board?
Yes 34%
No 66%
When you get to an actual story on
Electric Scotland would you prefer one long page or a series of shorter
pages?
Shorter Pages 42%
About Right 33%
Longer Pages 25%
How do you rank the following aspects of
Electric Scotland?
(Only 1-3 ratings were received for Poor and Unsatisfactory in each
of the four categories)
Ease of navigation: Excellent
44% Good 49% Satisfactory 7%
Quality of content: Excellent 61% Good 35%
Satisfactory 4%
Overall look and feel: Excellent 44% Good
48% Satisfactory 8%
Sense of community: Excellent 49% Good 40%
Satisfactory 11%
If you get our Monthly Mailing list then
please indicate if you'd like it...
Would like it longer: 87%
Would like it shorter: 8%
Happy as is: 5%
What would you like to see more off on
Electric Scotland?
(67% of respondents made at least one suggestion)
Not surprisingly most suggestions were
for more on genealogy, clan histories and history stories. There were
however a significant number of requests for travel articles and
articles on places in Scotland from an historical perspective. There
were a number of suggestions for more modern Scottish articles and local
Scottish news. Many requests for more photographs.
What single aspect of Electric Scotland
do you enjoy most?
(74% of respondents made a comment)
Again not surprisingly most of the
comments were on clan histories, history stories, but a high percentage
seemed to enjoy everything.
What single aspect of Electric Scotland
disappoints you most?
(55% of respondents made a comment)
I was pleased to see that around 70% of
the comments were to say that they weren't disappointed in anything.
That said there were comments on lack of photographs, travel
information, recipes, genealogy, business and lack of information on
specific clans or septs.
Would you like to see a search engine
similar to Alta Vista but dedicated to Scotland and Scottish
connections?
Yes 96%
No 4%
Would you like to see a full tartan
database on Electric Scotland?
Yes 91%
No 9%
Would you like to see more clan histories
being made available on Electric Scotland?
Yes 96%
No 4%
If Electric Scotland offered a Shopping
Mall for Scottish goods such as tartans, kilts, clothing, clan products,
etc from a large Scottish retailer would you use it?
(It is fair to say quite a few comments indicated that a third
choice of "Perhaps" would have given a better quality response
to this).
Yes 75%
No 25%
We have been testing a Software Mirror
with Yippee and would like to know if this is of interest and you'd like
us to continue with it?
(It is fair to say several responses didn't know what this was)
Not of interest 56%
Please continue 44%
I'd like to know if "News" is
of interest to you on ES. I have many options including feeds from
iSyndicate, 7am, moreover, etc.
Scottish only 45%
Scottish & UK 30%
Not interested 14%
Scottish, UK & World 11%
And Finally feel free to add any comments
or suggestions in here.
(42% of respondents made a comment)
The vast majority of comments were on the
lines of thanks for the service and keep up the good work. There were
some questions asked which were responded to where the person left an
email address. There were also some offers of assistance. Quite a
few comments saying I should have explained more about what the software
mirror was and also quite a few suggesting I should have added a
"perhaps" option to a couple of the questions.
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