| DEMOGRAPHIC
INFORMATION |
|
Results taken from 1015 Questionnaire's taken over a 4 week period
(All results are given in percentages) |
|
under 16 -
1
16-19 - 4
20-24 - 4
25-34 - 18 |
35-44 - 27
45-54 - 24
55-64 - 16
over 65 - 6 |
|
|
male -
50
female - 50 |
|
What is your marital status? |
single
(never married) - 62
single (divorced) - 18
single (widowed) - 11
married - 7
co-habiting - 3 |
|
| What is your
nationality? |
USA - 63
Canada - 16
UK - 13
Australia - 4 |
|
| What is your
ethnic origin? |
Scottish
- 91 |
|
| In which
country do you live? |
USA - 65
Canada - 18
Australia - 6
Scotland - 4
England - 3
New Zealand - 1
South Africa - 1 |
|
| Which major
city do you live in, or nearest to? |
Only
the 10 most frequently chosen cities are shown. Toronto - 9
Chicago - 6
New York - 4
Vancouver - 4
Boston - 4
Richmond - 3
Los Angeles - 3
Seattle - 3
San Francisco - 3
Dallas - 3 |
|
| What is your
employment status? |
Employed
by someone else - 57
Self-employed - 14
Retired - 12
Full-time student - 7
Looking after home - 6
Unemployed - 2
Not eligible for employment - 1 |
|
| If currently
employed, in which industry sector does your occupation fall? |
Other -
22
Accounting - 21
Education - 6
Manufacturing - 6
IT - 6
Public/Civil Service - 5
Medicine - 4
Retail - 4
Law - 2
Financial Services - 2
Construction - 2
Consultancy - 2
Transport - 2
Marketing - 2
Hotel & Catering - 2
Scientific Research - 2
Advertising - 2
Military - 2
Civil Engineering - 1
Internet - 1
Theatre/Film/TV/radio - 1
Real Estate - 1
Travel & Leisure - 1
Energy - 1
Farming - 1
Publishing - 1 |
|
| If currently
employed, at what level is your position? |
Other -
39
President/Chairman - 27
Middle Manager - 9
Administrative Assistant - 8
Junior Manager - 5
Senior Manager/Divisional Manager - 5
Executive Director/Partner - 3
Senior Executive/Senior Associate - 2
Trainee/Apprentice - 1 |
|
| Do you own or rent
your main home? |
own - 67
rent - 29 |
|
| How many
automobiles do you own? |
One - 39
Two - 38
More than two - 15
None - 7 |
|
| Are you registered
disabled? |
yes - 7
no - 91 |
|
| At what age did
you finish, or are you expecting to finish, your full-time education? |
16 or under
- 7
17-19 - 24
20 or over - 64 |
|
| What is your own
approximate gross annual earned income in US Dollars from work activities? |
over
$150,000 - 2
$100,000 to $149,999 - 3
$70,000 to $99,999 - 8
$50,000 to $69,999 - 15
$30,000 to $49,999 - 27
$20,000 to $29,999 - 16
$15,000 to $19,999 - 5
under $15,000 - 12
No answer - 12 |
|
| ABOUT
YOUR LIFE-STYLE |
|
| What do you enjoy
doing in your leisure time? |
Respondents were invited to tick as many boxes as they wished, and the
percentages show the number of times out of a maximum of 100 that each item was selected. Internet - 77
Reading - 75
Music - 58
Watching TV - 51
Crafts/hobbies - 47
Family outings - 41
Gardening - 38
Cinema - 38
Social Activities - 36
Museums - 30
Watching sports - 27
Shopping - 24
Theatre - 24
Keep fit/Gym - 24
Swimming - 22
Playing sports - 20
PC games - 18
Studying - 17
Skiing - 8
Sailing - 7
Jogging - 6 |
|
| Where do you tend
to spend your holidays? |
Respondents
were invited to tick as many boxes as they wished, and the percentages show the number of
times out of a maximum of 100 that each item was selected. At
home - 46
In your home country - 42
In your home state/province - 29
In Scotland - 19
In another country - 16
In a neighbouring country - 8
In the UK outside Scotland - 3 |
|
| Are you a smoker? |
yes - 25
no - 74 |
|
| Do you ever drink
alcohol? |
yes - 75
no - 23 |
|
| On average, how
often do you eat out every month? |
More than
four times - 40
Four times - 15
Three times - 13
Twice - 16
Once - 12
Never - 3 |
|
| Where do you
mostly buy your groceries? |
Supermarket
- 82
Grocery store - 15
Specialist stores - 2
Internet - 0 |
|
| ABOUT ELECTRIC SCOTLAND |
|
| Roughly how often
have you visited Electric Scotland during the last month? |
This is
my first time - 53
Three to five times - 16
Two times - 13
More than 25 times - 7
Six to ten times - 6
Eleven to 25 times - 5 |
|
| How did you first
hear about Electric Scotland? |
Link from
another Web page - 47
Search engine - 38
Word of mouth - 13 |
|
| If you heard about
Electric Scotland via a Search Engine, which one was it? |
53%
of all respondents answered this question. Of those respondents, the following percentages
chose each search engine. Yahoo - 32
Infoseek - 16
Excite - 12
AolNetfinder - 10
AltaVista - 10
Webcrawler - 9
Lycos - 8
Hotbot - 3 |
|
| What motivates you
to visit Electric Scotland? |
Respondents
were invited to tick as many boxes as they wished, and the percentages show the number of
times out of a maximum of 100 that each item was selected. Interest
in Scottish heritage - 85
Interest in Scottish history - 74
Clan information - 62
Clan Web-boards - 35
Research - 35
Live chat - 15
Main Web-board - 14
Tourism/holiday planning - 3 |
|
| Have you used the
Electric Scotland Web Board? |
yes - 32
no - 62 |
|
| What areas of
Electric Scotland do you visit most? |
Respondents
were invited to tick as many boxes as they wished, and the percentages show the number of
times out of a maximum of 100 that each item was selected. Scottish
clans - 72
Business - 48
Magazine - 45
News service - 24
Links - 17
Heritage - 12
History - 12
Tourism - 11
Web Board - 10
Kids' page - 9
Search engine - 9
Shopping mall - 8
Robert Burns - 7
Postcard service - 4
Haggis stories - 2 |
|
| How do you rank the
following aspects of Electric Scotland? |
|
Excellent |
Good |
Satisfactory |
Unsatisfactory |
Poor |
| (Around
11% did not complete this part) |
| Ease of
navigation |
|
39 |
|
|
|
|
| Quality of
content |
|
40 |
|
|
|
|
| Presentation |
|
41 |
|
|
|
|
| Sense of
community |
|
40 |
|
|
|
|
|
| Please feel free to add any
other comments you wish to make here? |
Over
a quarter of respondents added their comments and we include below a small random
selection of them.
"As this is my very first time at
this web site I cannot give you very much of an opinion yet but I will certainly look
around some more. I hope I can find you again as I am also a new computer owner and am
still finding my way about."
"Enjoy this site very much...."
"Ever since I've discovered Electric
Scotland I have found so much out about my heritage and other heritage that I didn't even
know existed."
"Great find. I'll be looking in from
now quite often. Good to see some of my homeland again."
"Hi, I kind of stumbled in here a
couple of years ago and have been on the mailing list ever since. I enjoy this site. I
have learned a little more about Scotland and a portion of my roots through the ES
site."
"I am a Mackay, and our family
emigrated to South Africa many generations ago and to be able to see a family tree with
dates about when our branch left Scotland etc would be interesting."
"I enjoy having one stop shopping this
site offers for various needs. I would recommend this site to friends and family."
"I ran across this site soon after I
got my computer. I have met so many nice and caring people here. It is great."
"Looking for history on family in
Stirling Scotland before 1859."
"Please continue with the good work in
this web-site for Scots all round the World."
"Staying in Airth it has been wonderful
to find out more about the Castle, etc."
"Thank you for providing this
service."
"This has been the easiest way I have
found to learn about Scotland and its history. Planning my vacation will be much easier
now!"
"This is my first visit but I plan to
come back. I have relatives in Scotland that I would like to find and find out information
about my family heritage." |
|
